Brand strategy and go-to-market consulting
From the shelf to the stove, and every step in between.
Shelf to Stove is a brand and go-to-market consultancy for consumer products, from the grocery aisle to the pharmacy shelf. With 30 years of experience across brand strategy, packaging, manufacturing, and retail, we help you build a brand people notice in the aisle and come back for at home.
The new path to market
The aisle isn't the only way in anymore.
Before e-commerce, a new brand had one real goal: win a spot on the store shelf. Today, shoppers discover products through live shopping streams, order direct from a brand's own website, and seek out specialty shops and marketplaces built around what they care about. Each of those channels is a place for a new brand to shine and build a following before it ever hits the aisle.
The catch? Every channel has its own audience, margins, and rules. Choose the wrong one and a great product spends its launch budget talking to the wrong people. Successful brands today find the right channel for distribution and the right platform for marketing, then use that momentum to earn their place on the shelf.
What we do
Senior brand leadership, sized to fit.
Shelf to Stove works as your fractional CMO and project lead. You get strategy and execution from one experienced partner, without the cost of a full-time executive or the hand-offs of a big agency.
Know the market
Competitive and channel analysis that shows where you can win and who you are really up against.
Build the brand
Positioning, naming, and brand strategy that give shoppers a reason to choose you.
Design to sell
Packaging that stands out at five feet and closes the deal at five inches.
Launch with a plan
Go-to-market strategy and marketing that turns a first sale into a loyal customer.
Why Shelf to Stove
We've been on every side of the shelf.
Three decades working with manufacturers, retailers, and entrepreneurs means we know what a buyer wants to hear, what a plant can actually produce, and what a shopper notices in a crowded aisle. That perspective keeps your brand practical, buildable, and ready to sell.
- Center store grocery
- Perishables and bakery
- Foodservice
- Health and beauty care
- Supplements and OTC
- General merchandise
Brands, retailers, and manufacturers we've worked with
What clients say
Don't take our word for it.
Deborah was an invaluable resource to me as a CEO and Founder in the successful national launch of Wellgate Products to 8,000+ retail stores. Deborah's branding vision, retail shelf expertise and cross-discipline marketing leadership contributed greatly to Wellgate becoming the #1 fastest growing brand in our healthcare category, and to our eventual sale to a strategic buyer. We could not have done it without you!
Launching a new product can be daunting, but working with Deborah and her team made the process seamless and stress-free. Her expertise, attention to detail, and innovative approach will take your concept from an idea to a successful market launch in record time.
Deborah helped me bring the visual elements and messaging aspects of my brand together in a focused way so that I will have brand clarity across packaging, social media and sales assets.
Got a product that deserves more shelf space?
Whether you are launching something new or giving a tired brand a second act, let's start with a conversation about where you are and where you want to be.